Neo-liberalist ideology constitutes one of the scene-setting issues for understanding Organisational Behaviour, I believe. No matter whether you refer to private enterprises, public organisations or governmental institutions, many, if not most of the so-called Western countries adopted the ideology of strong private property rights, free markets and free trade (to mention only a few elements of neo-liberalism). Due to a recent study of Christina Scharff, neo-liberalist ideas also extent into the social life, hence, influence how individuals live their private lives and, perhaps more importantly, how they see themselves and others, i.e. their self and social identity. Grounded in a Foucaultian perspective and based on an interview study, she develops ten principles of how individuals are expected to relate to themselves as if they were a business. Here is the link to her study:
On a second note, the results of her study could also be used in classes on control, particularly when we speak about disciplinary control.